New York, NY            

White Rose Food Division (est. 1886) of DiGiorgio Corporation was the largest independent food wholesaler and distributor in the New York metropolitan area. It was mainly distributed at member supermarkets of the cool buying and marketing Co-operative Associated Supermarkets including Met Foods and Pioneer and had a large presence in the supermarket Western Beef. White Rose food could also be found in Thriftway/Shop'n'Bag stores in the Philadelphia, PA region. White Rose utilized power from KDC Solar and had the second-largest rooftop solar panel in Carteret, New Jersey.

In 2014, White Rose filed for bankruptcy and sold its assets to C&S Wholesale Grocers, Inc.   
                                                
(BUSINESS IS CLOSED)
Circa 1970's.

You are buying the exact matchbook cover shown in the photograph.
All shipping and handling charges cover USPS package, padded mailing envelope & Tracking.